STRATEGY ASSETSolveIQ End-to-End
SolveIQ End-to-End
User Journey
Full path from cold audience to booked demo — covering all entry points, the dual audience split, quiz funnel, ROI calculator, and lead capture.
Last updated April 2025 · SolveIQ internal strategy document
HOW TO READ THIS DIAGRAM
The Dual-Path Strategy
Ops Manager Path
The champion buyer path through the quiz funnel, role qualification, and diagnostic results.
VP of Operations Path
The economic buyer path through the ROI calculator and business case summary.
Internal Champion Play
Ops Manager builds the business case and shares it with their VP — bypassing the need for a direct VP touchpoint.
Convergence Point
Both paths converge at Lead Captured, then flow into Book a Demo with full context.